Founded in 1954 by visionary couturier Ada Masotti in her Bologna laboratory, La Perla’s story began with her mission to intimately understand, complement, and empower the female form.
The leading luxury brand combines rich Italian artisanal heritage with revolutionary, intricate, and unrivalled craftmanship creating elegant and superior lingerie, swimwear and nightwear - everyday luxury pieces to be treasured for a lifetime. With an illustrious history spanning more than six decades, Ada’s vision remains at La Perla’s core, with innovation in mind and passion at its heart.
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